Behaviour Change

Engineering Behaviour: A Novel Approach Based on Applied Behaviour Analysis for Strategic Communication

Abstract:

This paper introduces a novel approach to Strategic Communication (Strat Com) by integrating Applied Behaviour Analysis (ABA) principles, aiming to achieve sustained behavioural change within target audiences. By applying the MO-ABC framework, the study systematically designs influence operations and evaluates their impact on behaviour in case studies, including Ukraine’s communication and mobilisation campaign and the British Army’s recruitment effort. The findings demonstrate that effective StratCom requires not only persuasive messaging but also the design of environmental contingencies that reinforce target behaviours. This approach offers a robust framework for future influence operations in complex information environments.

Published In

Volume 24, Issue 3

Written By

Kyuichi Miyazaki

New Technologies: Dissonance, Influence and Radical Behaviours

Abstract

Increasingly in cyberspace, the targets of influence and propaganda are becoming active participants in the process, as such phenomena such as social web sites allow arguments to be started, reinforced and added to be others within the group. This dynamic multi-channel process of indoctrination enabled by Web 2 tools has brought a new dimension to the development of influence. This speculative paper argues that although conventional access to messages on the Internet will reinforce, and possibly change attitudes, any dissonance caused by the ideas presented will not necessarily end in changing behaviours.

Published In

Volume 9, Issue 3

Journal of Information Warfare

The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.

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APT

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The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.

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