Engineering Behaviour: A Novel Approach Based on Applied Behaviour Analysis for Strategic Communication
Abstract:
This paper introduces a novel approach to Strategic Communication (Strat Com) by integrating Applied Behaviour Analysis (ABA) principles, aiming to achieve sustained behavioural change within target audiences. By applying the MO-ABC framework, the study systematically designs influence operations and evaluates their impact on behaviour in case studies, including Ukraine’s communication and mobilisation campaign and the British Army’s recruitment effort. The findings demonstrate that effective StratCom requires not only persuasive messaging but also the design of environmental contingencies that reinforce target behaviours. This approach offers a robust framework for future influence operations in complex information environments.
AUTHORS
Air and Space Studies Institute, Japan Air Self-Defense Force
Tokyo, Japan
Kyuichi Miyazaki is a researcher at the Air and Space Studies Institute, Japan Air Self-Defense Force, Ministry of Defense. He holds a Master’s degree from Waseda University, with an academic background in psychology. His primary research interests include cognitive warfare, psychological operations, and strategic communication, with a particular focus on psychological approaches to these domains.
Published In
Journal of Information Warfare
The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.
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