Public Relations

Shaping the ‘Information Space’

ABSTRACT

Perception Management is a key component of Information Operations. This article presents a taxonomy of Perception Management, which is seen as comprising five principal sub-elements: Public Affairs, Public Diplomacy, Psychological Operations, Deception, and Covert Action. While these are traditional activities, the author argues that they generally have not been employed well and in a synergistic fashion by the Western Powers since the Second World War. The article suggests an approach to foreign political-military challenges in terms of ‘Shaping the Information Space’ as an organising principle of policy and the application of power in the international arena. In order to undertake such an enterprise, the Allied nations require improved understanding of the psychology of adversaries and neutrals, as well as one’s own friends and allies.

Waging Public Relations: A Cornerstone of Fourth-Generation Warfare

ABSTRACT

This paper examines one of the least-understood elements of Information Operations – public affairs. Rather than focusing, however, on traditional military approach to public affairs, it examines how corporations have embraced public relations during the past decade, aggressively pursuing positive coverage that helps win consumer hearts and minds. This article will outline the basic PR techniques and tactics that have been employed in the business world over the past decade. It will show how companies develop messages and marketing plans; evaluate audiences; and disseminate these messages. And it will show how Information Warriors can rapidly and successfully adapt these techniques to an I/O environment. The paper will also outline methods for applying these consumer PR techniques in an IO environment. Most elements of Information Operations doctrine have come a long way in the past ten years, both as a theoretical science and as a practical exercise. 

When Military Public Relations Professionals Enter the News Business: Assessing the Effectiveness of a News Website Operated by the US Department of Defense Trans-Regional Web Initiative

ABSTRACT

The United States Department of Defense is concerned that, in important regions, journalists are not properly communicating its message. Therefore, the department has created eight news websites designed to look like regular news websites such as CNN.com and Aljazeera.com. This study examined one such website, Setimes.com, to ascertain whether it excels as a news website and as a public relations website. Findings show that the website excels as a public relations website but is flawed as a news website. This shows that the Department of Defense needs to rethink how it presents news via the news websites.

Journal of Information Warfare

The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.

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The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.

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