Motivating Operation

Engineering Behaviour: A Novel Approach Based on Applied Behaviour Analysis for Strategic Communication

Abstract:

This paper introduces a novel approach to Strategic Communication (Strat Com) by integrating Applied Behaviour Analysis (ABA) principles, aiming to achieve sustained behavioural change within target audiences. By applying the MO-ABC framework, the study systematically designs influence operations and evaluates their impact on behaviour in case studies, including Ukraine’s communication and mobilisation campaign and the British Army’s recruitment effort. The findings demonstrate that effective StratCom requires not only persuasive messaging but also the design of environmental contingencies that reinforce target behaviours. This approach offers a robust framework for future influence operations in complex information environments.

Published In

Volume 24, Issue 3

Written By

Kyuichi Miyazaki

Journal of Information Warfare

The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.

Keywords

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APT

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CIA
CIP
CPS

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DoD
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The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.

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