Military Leadership

Storytelling or Non-Kinetic Weaponry? – Strategic Communication from a Narratological Perspective

ABSTRACT

This article inquires into the practice and theory of Strategic Communication (StratCom). It suggests that, while narratives are a crucial concept, StratCom continues to rely more on communications theory than narratology and a better knowledge of the latter would make StratCom more effective and would help users avoid current pitfalls. By creating a ‘storyweb’, a network of interlinked stories, instead of a rigid structure of themes and messages, StratCom could unleash its full potential and could embrace the plurality of narratives and passions involved in storytelling.

Journal of Information Warfare

The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.

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The definitive publication for the best and latest research and analysis on information warfare, information operations, and cyber crime. Available in traditional hard copy or online.

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