A Cultural Exploration of Social Media Manipulators

Abstract:

Internet social media sites enable the rapid and widespread production and dissemi- nation of propaganda. Although propaganda has a long history in warfare, the spreading of propaganda via social media is markedly different from past distribution methods. The authors investigated the relationships between state-affiliated actors who use social media to produce and distribute propaganda and their national cultural values. The results showed that countries that deployed fake news via social media tended to have more masculine cultural values. These findings suggest that specific cultural values are associated with fake news distribution, which may indicate that culturally aware responses may be more effective in responding to propaganda.


AUTHORS

Photo of Dr. Char Sample

ICFI at US Army Research Labs Aberdeen, MD,
U.S.A.

Dr. Char Sample is a research fellow employed for ICF International at the US Army Research Laboratory in Adelphi, Maryland, and is also with the University of Warwick, Coventry, UK. Dr. Sample has over 20 years' experience in the information security industry. Most recently, Dr. Sample has been advancing the research into the role of national culture in cyber security events. Presently, Dr. Sample is continuing research on modeling cyber- behaviors by culture; other areas of research are information weaponization, data fidelity, and deception.

Photo of Dr. John McAlaney

Department of Psychology Bournemouth University Bournemouth, Dorset,
United Kingdom

Dr. John McAlaney is a Char- tered Psychologist, Chartered Scientist, and Principal in Psy- chology at Bournemouth University in the UK. His research focuses on the social psycho- logical factors of risk behaviors, including cyber security from the perspective of the attackers, the targets, cyber security practitioners, and other stakeholders.

Photo of Jonathan Z. Bakdash

United States Army Research Laboratory South University of Texas at Dallas Richardson, TX,
United States

Jonathan Z. Bakdash received the Ph.D. degree in psychology in 2010 from the University of Virginia. He is a Research Psychologist with the Human Research and Engineering Directorate, U.S. Army Research Laboratory, South Field Element at the University of Texas, Dallas. His research interests include human decision-making, human-machine interaction, and cyber security.

 

Photo of Helen Thackray

Department of Psychology Bournemouth University Bournemouth, Dorset,
United Kingdom

Helen Thackray is a PhD candidate in Computing and Psychology at Bournemouth University in the UK.  Her research examines the social psychological factors of group behavior and social identity within online communities, including the impact on cyber security.

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Keywords

C

C2
C2S
CDX
CIA
CIP
CPS

I

IA
ICS

S

SOA

X

XRY

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